A window display is ‘the face’ of your business. How you present your product is paramount to its success and indeed the customers interaction with your brand or service. Sometimes we might feel that the more products we show, the more opportunity for in-store foot fall we achieve. However, this can actually have a detrimental effect on how people perceive your business or service.
Consider when we visit a high-street of any European city how BIG brands present their products. Their window displays are designed to entice you into the shop. They present a selection of products or sometimes only one as an aperitif to what appealing consumables are awaiting inside. The consumer, seeing a window of interest is then enticed to enter further into a store on the premise of being rewarded with further opportunity to indulge in what the store offers.
However, a busy, over crowded window can turn a consumer off; as a busy window can be perceived as an act of desperation that screams ‘LOOK AT WHAT WE ARE TRYING TO SELL, NOW GET IN HERE!’ as opposed to a more natural approach of ‘Here’s a taste of our wonderful products, come on in and enjoy some more!’.
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